In the cult of the brand, which is now the state religion of General Motors, it seems like there are sacred cows.
Three new sports newest tools during a presentation in Baja California GM new, Coral Mexican sun it flaunted we have observed the cult of the brand. Embrace marketing principles and brand identity, distinctive features that identify vehicles are mechanically similar or identical statements attributed to lifestyle
buyers and we believe. For instance, Chevy buyers "wants a vehicle that engages in these activities."; Oldsmobile drivers "wants their own space." Owners and GMC "professional grade equipment." "Chevy" for cloning when the truck "professional grade" when we asked him what it means, GMC said it would only respond in Esperanto. Some things, does not need to be known by strangers.
But we have to leave. We're checking on these three new GM sporting event in Mexico. (Or three of different suits is a new sport?) The weather gods were certainly with General Motors - a cloud appeared on the horizon for three days and nights. But in Detroit, another storm blew into town. Almost at the same time, dressed in carefree Hawaiian shirts, marketers Oldsmobile owners "really how to drive how to love" would explain. GM Grand Pooh-Bah Rick wagoner was making funeral arrangements for the entire section of material to sacrifice to the gods. General Motors marketing movies, the same tool to split several of the cost-effective path; pleading for the same basic vehicle have reduced the number of divisions.
General Motors the Chevrolet trailblazer, GMC Envoy, and Oldsmobile Brava will present with exactly three different parts of a new SUV fine - olds within a few years at least until it is removed.
They share the same engine. They share the same ladder frame. They share the same suspension. Setting the shock of these three tools, even in different shopping for people who are attractive and divided, was developed with brand identities" is defined as the same.
The most important difference between allies stylist in this sport. Bill Davis is the leading designer of all three tools, according to 70 percent of the body panels of the type of each sport is different. A Chevy TrailBlazer (formerly Blazer) truck he's getting treatment the traditional Hurricane. Square, wide and low-bodied. GMC Envoy (Jimmy, which is now dormant upgrade), burn and painful to view the stacked headlights with a more sophisticated aims. Pravda, and placed Aurora on the front end it looks like a hanging nose at the same time, seem to have a short life expectancy. At this point, GM will sell bravada for at least two years. There are three different truck however has the same structure properly.
The differences in the different layers, at least variations on a theme is persuasive. The priority of these three trucks prior to the GM trio were distinguished by a badge and just shut up.
From every angle this new mid-size GM trucks, modify tools makes it forgettable. GM, with this new fully hydraulic truck side rails for strength and weight saving formatted the changing of Blazer / Jimmy generation% is more severe than 270 claims. (Of course, the previous medium-sized means the absence of a structure of the vehicle.) New trucks on the roads of the Baja Peninsula, even extremely neglected feels solid. Stiff frame, to provide a more compliant ride without compromising the ability to move GM's to soften the suspension settings allowed. Rigid frame also provides a smoother and quieter ride.
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